MANILA, PHILIPPINES –– This Earth Day, Discovery is putting the sounds of nature in the spotlight with its regional campaign #StartWith1Thing: Compose for the Earth. The sobering reality that the beautiful sounds of nature are diminishing due to human activity and must be resolved, is the guiding principle of this campaign.
Through #StartWith1Thing, Discovery addresses one environmental issue per country across the region including light pollution in Malaysia, illegal fishing in Singapore, and water pollution in the Philippines. The overarching idea is that with collective effort, even focusing on improving one issue at a time will allow the awesome sounds of the planet to be heard again and be preserved and appreciated for generations to come. This applies to simple acts that people can do in their daily routine like using reusable items such as water bottles, utensils, and eco bags.
In order to remind people stuck at home of the gift of nature’s music, Discovery is launching a website that allows users to create a personalized mixtape using the sounds of the Earth accompanied by soothing instrumentals. Head over to discoveryearthday.com on Wednesday, April 21 at 5:00 PM to compose your own music for the planet. Share your creation on social media and encourage your friends to do the same with the hashtags #DiscoveryEarthDay, #StartWith1Thing, and #ComposeForTheEarth.
United Nations Environment Programme Goodwill Ambassador and Founder of CORA and The Sustainable Planet Founder Antoinette Taus will be leading the campaign launch in the Philippines. Hear her message for this year’s Earth Day on Facebook and Instagram.
Look out for other sustainability and environmentalist advocates’ videos who have partnered with Discovery for this campaign.
To further celebrate Earth Day, Discovery is rolling out special programs throughout April and May.
Starting with one of its hottest shows, Discovery opens the week with CAL FIRE, a limited series airing on Monday, April 19 at 9:00 PM. Filmed in partnership with the California Department of Forestry and Fire Protection (Cal Fire), viewers join heroic firefighters in their mission to fight off one of the most challenging years of fire season in California, where over four million acres burned last year.
Different programs will be featured weekly every Thursday until the end of May at 9:00 PM on Animal Planet. This year’s Earth Day programming includes Lost Beasts Of The Ice Age, Huntwatch, Wild Tanzania: River Battlefront, Living With Maneaters, Racing Extinction, and Rise Of The Warrior Apes. More information is available on Discovery’s Earth Day website.
The fun doesn’t stop there as Discovery and Animal Planet have weekly Earth Day stunts every Monday at 9:00 PM and every Thursday at 10:00 PM, respectively.
Follow Discovery Channel on Facebook and Instagram for updates on its Earth Day campaign #StartWith1Thing and for sneak peeks of the website.
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