OPM icon Freestyle and Top Suzara grow into new horizons with the announcement of an expanded brand touching on music, advertising, live entertainment, and merchandise following their media launch entitled “Freestyle: Giving It All This Time… And More” on Monday.
Building on the band’s discography of hit songs such as “Before I Let You Go”, “So Slow”, “This Time”, “Till I Found You”, “Para Sayo”, their rendition of “Bakit Ngayon Ka Lang?”, and “Once In A Lifetime”, Freestyle is set to connect with fans anew through original music for release this year and a series of concerts in the Philippines and abroad.
“When Freestyle started, the heart of the music really lay in the original songs that we felt our fans connected with and grew up with. This time, we are starting that journey again with new songs to share that we hope will touch our fans and new generations of Pinoy listeners,” shared Suzara, who served as the band’s vocalist and composer from 1997.
After pursuing a solo career in 2005, Suzara gained renown on his own with classic OPM ballads such as “Sabihin Mo Na” and has since established himself to be one of the country’s most celebrated singer-songwriters. In recent years, the artist has also made a name in advertising through musical and artistic collaborations with top brands and companies.
“What we hope to share with our fans from today is our undying passion for making and sharing original music, as well as a rekindling of our relationship with fans whom we first connected with through our original songs in the early days of Freestyle. At the same time, we hope to share with them our growth because, today, Freestyle is so much more than its music,” he shared.
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During the media launch, Suzara unveiled Freestyle as a brand touching on a wider range of entertainment products such as advertising services leveraging Freestyle’s music and artistry, merchandise, forays into digital media, and other projects in the pipeline.
“We know that Freestyle as a brand has a lot more to offer because we’re passionate about telling stories that touch on people’s feelings and sentiments. We want to take that capacity for storytelling further not just through songs, but also through other products and services. We know that, in the digital era, we’re competing for eyeballs and seconds of attention, but we still believe that good stories can stand out,” Suzara shared, adding:
“Of course, we will always go back to the core, to our music. We’re excited to have upcoming collaborations with other Filipino artists, and we’re thrilled to take the stage again to share these connected, intimate moments with our fans and audiences.”
Nearly three decades since the establishment of the band in 1996, Freestyle is set to kick off this new chapter with a live performance on October 20, 2022 at 19 East.
Upcoming tours, concerts, and other updates will be announced through their official Facebook page at https://facebook.com/freestyle.philippines.
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