NEW YORK, June 4, 2024 /PRNewswire/ — J.Crew announced today that it has partnered with USA Swimming on a limited-edition collection and campaign just in time for summer. The partnership was a natural one as water and the coastal lifestyle has been an integral part of the American brand’s DNA. For decades, J.Crew’s editorials and beloved catalogs showcased the joys of being by the water, in all its forms.
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The USA Swimming x J.Crew collection features apparel and accessories across women’s, men’s and kids’ categories, including classic crewneck tees and sweatshirts, a swimsuit, windbreakers, bucket hats and baseball caps, and even limited-edition cashmere styles. The collection took inspiration from vintage swimming graphics and styling with a focus on 90s beach apparel.
As part of the partnership, J.Crew has made a donation to the USA Swimming Foundation, the philanthropic arm of USA Swimming. The Foundation works to strengthen the sport by equipping children and adults with the life-saving skill of learning to swim, providing financial support to the athletes on the U.S. National Team and broadening community access to the sport.
“This summer will be an incredible global heritage moment for our brand—and as J.Crew looks ahead, we want to continue to authentically seek culturally significant alignments and evolve our rich history of collaborations,” said Libby Wadle, CEO of J.Crew Group. “We are thrilled to be able to partner with USA Swimming on this lifestyle and swim campaign and celebrate these incredible athletes on their paths to Paris and beyond.”
The campaign will highlight the incredible athletes of USA Swimming, telling their stories and personal journeys, both in and out of the pool. Athletes featured in the campaign include Olympic medalists and world champions Jay Litherland, Olivia Smoliga, Dare Rose, Rhyan White, Drew Kibler, Natalie Hinds, Leah Smith, Claire Curzan and Kate Douglass.
“J.Crew uniquely captures the spirit of classic Americana and USA Swimming is honored to partner with such an iconic brand. As we continue on the road to Paris, we are grateful for the partnership of J.Crew and for championing our athletes with grace and style,” said Chris Brearton, Chairman, USA Swimming.
The collection will be available for purchase on jcrew.com, in-stores and select J.Crew Factory stores.
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