YSL Beauty is thrilled to announce the launch of LIBRE FLOWERS & FLAMES spotlighting Dua Lipa in its campaign. LIBRE FLOWERS & FLAMES is a captivating new fragrance that embodies the brand’s signature blend of edgy femininity and unrestrained passion. This latest addition to the iconic LIBRE collection draws inspiration from the desert lily, a flower celebrated for its resilience and ability to thrive in the most unforgiving landscapes.
Master Perfumers Anne Flipo and Carlos Benaïm have reimagined the LIBRE structure with a new floral sensuality, the hottest way. A unique desert lily accord blends with a sunkissed coco palm flower accord crafted exclusively for YSL Beauty. These warm and spicy floral accords add a captivating new dimension to the fragrance, intertwining with a radiant heart of tuberose and orange blossom absolute. The result is a scent as bold and fearless as the woman who wears it.
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Fronting the fragrance is YSL Beauty global ambassador Dua Lipa, an icon recognized for her own brand of bold femininity and unwavering self-expression. Set against the stark beauty of the Moroccan desert, the accompanying campaign captures the essence of blazing your own trail and embracing a spirit of fiery independence. The first campaign visual is revealed today, featuring Dua Lipa holding a desert lily against the backdrop of a fiery sunset. The full campaign video is set to be revealed on August 15th.
LIBRE FLOWERS & FLAMES will be available in the US from July 30th onwards, both in store and online at yslbeautyus.com.
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