NEW YORK, March 1, 2025 — Toy Fair 2025 opened its doors this morning, unveiling the future of play in the heart of New York City. Tens of thousands of global play professionals will walk through the doors of the Javits Center over the next four days to preview the hottest new toys, games, and youth entertainment products – many of which will only launch later this year in time for the holiday season. Produced by The Toy Association™, the industry- and media-only trade show offers unparalleled access to the lucrative $42 billion U.S. toy marketplace and key markets around the globe.
Taking place Saturday, March 1 through Tuesday, March 4, the largest toy show in the Western Hemisphere will feature the equivalent of nearly eight football fields filled with toys and games – as well as unique brand experiences, business insights, hands-on and experiential activities, and innovations in play. Retail buyers from all 50 states and 75 countries and territories will walk the expansive show floor in search of the latest dolls and plush, STEM toys, outdoor playthings, action figures, arts & crafts, specialty toys, retro, nostalgic and innovative games, toy vehicles, collectibles, licensed toys, and everything in between. In total, representatives from 96 countries are expected at Toy Fair.
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“Toy Fair New York is known throughout the global play community as the place to forge partnerships, strike deals, and witness the creative talents of the toy industry come to life,” said Greg Ahearn, president & CEO of The Toy Association. “For the past 119 years, it has been a vital marketplace for toy manufacturers, retailers, licensors, inventors, wholesalers, and distributors – essentially, everyone who has a stake in the business is in town for Toy Fair week. It’s also a pivotal moment for toy professionals to connect, collaborate, and inspire the future of play worldwide. We can’t wait to see what’s in store over the next four days!”
With nearly 850 exhibiting toy companies, including both established and emerging players, Toy Fair highlights the industry’s dedication to creating products that deliver social, emotional, cognitive, and physical benefits of play to children. Attendees can browse distinct product zones to find what they are looking for; members of the media are invited to visit the Press Center on the show floor (Level 3, booth 3145), where the Toy Fair PR team can help them find specific products and where they can charge devices, hang their coats, and find a quiet place to work.
Among the standout moments of the first day, Toy Fair opened with a parade of costumed characters and a ribbon-cutting ceremony. Toy Fair University – which runs throughout the show, offering free educational seminars for all attendees – opened with sessions covering gaming and the metaverse, artificial intelligence, toy packaging design, IP in the industry, and more. The Toy Association’s team of trend experts presented its Toy Trends Briefing, featuring products from exhibitors’ booths to illustrate each of the hottest trends of the upcoming year. After-hours events include the Young Professionals Networking Party, hosted by The Toy Association, and Canada Night, hosted by the Canadian Toy Association, as well as upcoming events hosted by Women in Toys, Licensing and Entertainment (WiT), The Toy Association’s People of Play™, and Licensing International. More details can be found at www.ToyFairNY.com and on the free Toy Fair mobile app.
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