Apple TV+ celebrated the world premiere of the French-language family drama “La Maison” at Elysées Biarritz in Paris, France. The new 10-episode series, which takes a behind-the-scenes look at the contemporary ever-evolving world of fashion, makes its global debut on Apple TV+ Friday, September 20, 2024, with the first two episodes, followed by new episodes every Friday through November 15.
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Attendees at the “La Maison” world premiere included stars Lambert Wilson, Amira Casar, Carole Bouquet, Pierre Deladonchamps, Antoine Reinartz and Zita Hanrot, executive producer Alex Berger, and showrunners Valentine Milville and José Caltagirone, among others.
High fashion meets high stakes in this behind-the-curtain look at how an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent Ledu (Lambert Wilson), leaving his family’s iconic and legendary haute couture house, LEDU, hanging by a thread. Perle Foster (Amira Casar), Vincent’s former muse who is still in his shadow, teams up with visionary next-generation designer Paloma Castel (Zita Hanrot) to save, evolve and renew the century-old Maison LEDU. Taking advantage of Vincent’s demise, Diane Rovel (Carole Bouquet), the ruthless CEO of the powerful Rovel luxury group, launches an offensive to acquire what she sees as her most important prize: Maison LEDU. To achieve her goal, anything is fair game as this is more than acquiring just another brand — it’s about revenge.
Based on an original idea by Alex Berger, who serves as executive producer, the series is created by showrunners José Caltagirone and Valentine Milville and directed by award-winning directors Fabrice Gobert and Daniel Grou. Emmanuelle Bouilhaguet also serves as executive producer. “La Maison” is a TOA – The Originals of America production, in conjunction with multi-award-winning studio TOP – The Originals Productions.
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