Neiman Marcus debuted its spring campaign, Café Society, a vibrant celebration of the synergy between fashion and culinary culture. The luxury retailer, in continuing its Pursuit of the Extraordinary Since 1907, serves as the maître d’ of spring’s most fabulous dinner party, pairing an exceptional curation of fashion with the most compelling tastemakers from both the cultural and culinary worlds.
Captured by Bobby Doherty and shot at Mr. Chow Beverly Hills, the campaign honors Neiman Marcus’ culinary history and how restaurants have always served as places to see and be seen. The campaign stars Pat Cleveland and Michael Chow (Mr. Chow) with notables Kathy Hilton, Ivy Getty, Lucky Blue Smith, Nara Smith, China Chow, Cindy Rachofsky, Mobolaji Dawodu and Pierce Abernathy.
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Café Society continues Neiman Marcus’ 360-degree campaign strategy, appearing across digital, social, and print media in addition to its owned online channels. In stores, customers can experience the magic of the campaign through window displays, interior presentations and immersive events as part of its dynamic “retail-tainment” strategy. By partnering with celebrated chefs and offering access to the most desired dining destinations, these activations create new, engaging ways for clients to connect with luxury.
“Fashion and food have always been the most stylish companions, serving as catalysts for connection, creativity, and cultural exchange. The most coveted restaurants around the world have long been gathering places for tastemakers and visionaries, where ideas flourish and trends are born,” said Nabil Aliffi, Chief Brand Officer, Neiman Marcus. “Today, more than ever, designers and brands are finding inspiration in the vibrant culinary world, weaving its rich textures, colors, and artistry into the fabric of fashion. Neiman Marcus is thrilled to celebrate this timeless intersection with our customers through Café Society.”
The campaign debuts with an exclusive dinner featuring rare wines at the iconic Rotunda restaurant at Neiman Marcus San Francisco, presented in partnership with Sotheby’s and featuring Neiman Marcus Executive Chef Jessica Oost. Other highlights include an intimate Bouchon experience with Thomas Keller in Miami, an exceptional evening by Kwame Onwuachi in D.C., an elegant dinner with Mr. Chow and China Chow in Los Angeles—paired with an exclusive retail partnership featuring Mr. Chow merchandise—and an evening with the iconic institution Caviar Kaspia at The Mark for one night only at NorthPark in Dallas.
Designed to inspire clients to dress up and step out, these events offer the perfect backdrop to discover the season’s most captivating fashion.
The retailer will also host exclusive tasting tables at its restaurants in select markets throughout the spring. These coveted reservations will showcase luxurious tablescapes that highlight the brand’s elegant home décor collections from esteemed names such as Versace, Ginori 1735, Jan Barboglio, Baccarat and more.
In addition, the campaign features the sixth installment of ‘The Achievers,’ the retailer’s continuing anthology series highlighting cultural notables including: legendary chef of Chez Panisse and founder of The Edible Schoolyard Alice Waters; famed restaurateur, host, art collector Mr. Chow; and acclaimed chef and writer Klancy Miller.
To further amplify the campaign, the luxury retailer will debut A Pocket Guide to Great Taste later this season, building on its storied tradition of publishing beloved cookbooks. This curated digital edition will feature contributions from renowned designers around the globe—including Christian Louboutin, Carolina Cuccinelli, Simone Rocha, Wes Gordon, Francis Kurkdjian, Manolo Blahnik, Sergio Hudson, Ulla Johnson and more—sharing their favorite restaurants, signature dishes, and personal culinary memories and traditions. Complementing these intimate insights, the guide will also showcase a selection of iconic Neiman Marcus recipes. Esteemed culinary expert and former New York Times food editor Christine Muhlke will guest curate the edition, offering her own must-visit food destinations across the fashion capitals of Paris, Milan, London, and New York.
Neiman Marcus invites everyone to discover exclusive collections, world-class service, and one-of-a-kind experiences this season. Customers can experience the Neiman Marcus magic online, in-store or through the retailer’s 3000+ style advisors. Neiman Marcus offers food and beverage outlets in 29 stores across the country.
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