Manila, Philippines – The LEGO® Group celebrates 10 years of LEGO Friends and takes a nostalgic look back at some of the theme’s unforgettable milestones. To mark the 10th anniversary, the LEGO Group is releasing an exclusive new celebratory set – the Friendship Treehouse (41703) – alongside seven other new sets to add to the popular Friends franchise.
Ever since its launch in 2012, the LEGO Friends universe has taken children on countless adventures set in realistic play worlds where they can explore the aspects and values of friendship while sparking their creative curiosity and confidence.
Heartlake City
For 10 years the LEGO Friends story has centered on the everyday lives and personalities of five main characters in the fictional hometown of Heartlake City. Each of the friends – Olivia, Mia, Andrea, Stephanie, and Emma have distinct qualities and interests, with the building sets designed to immerse children into different parts of town where the friends’ adventures take place – downtown, suburbs, beach, nature, camping grounds, and mountains, to name a few.
“To represent Heartlake City as a modern city that resonates with children, we’ve worked hard to evolve the stories to reflect everyday life as kids see it today. The new 10th Anniversary set is a testimony to how Heartlake City has modernized over the last 10 years. And we’re taking very deliberate steps to ensure the Friends universe continues to better cater to the growing diverse audience of LEGO® Friends. With our 2022 product line-up, we have the most diverse character lineup we have ever had – including lots of amazing new supporting characters. The color palette and tone of voice have also evolved to represent the modern world – with new exciting architecture and details. I really hope our fans are as excited about the innovation as we are,” Fenella Blaize Charity, Creative Lead, Design Director, the LEGO Group explains.
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Friends 10th Anniversary Sets
Marking the 10th Anniversary, the LEGO group is introducing eight new LEGO Friends sets including the main hero set, LEGO Friends Friendship Tree House, which is packed with features to surprise and delight fans. Supported by a great building experience and roleplaying friendship stories, the set helps children explore what they can achieve when working as a team built on friendship.
Adding a bit of fun and taking fans down memory lane, the anniversary Friendship Tree House has retro Heartlake City treasures hidden within it. A digital guide makes the construction extra fun. Available in the LEGO Building Instructions app, it lets children visualize their nature set as they build, allowing children to transport to Heartlake City where they’ll find that the best times are spent with friends.
The following sets are available in LEGO Certified Stores, the official website at bankeebricks.ph, and partner online retailers Lazada, Shopee, Dotcom, and Zalora:
- (41695) LEGO® FRIENDS Pet Clinic (PHP 1,299.00)
- (41697) LEGO® FRIENDS Turtle Protection Vehicle (PHP 649.00)
- (41704) LEGO® FRIENDS® Main Street Building (PHP 10,999.00)
- (41700) LEGO® FRIENDS 1H22 Beach Glamping A-E (PHP 2,799.00)
- (41701) LEGO® FRIENDS 1H22 Street Food Market A-D (PHP 3,499.00)
- (41702) LEGO® FRIENDS 1H22 Canal Houseboat A-B (PHP 5,299.00)
- (41703) LEGO® FRIENDS 1H22 Friendship Tree House A-B (PHP 5,499.00)
- (41707) LEGO® FRIENDS Tree-planting Vehicles A-E (PHP 1,599.00)
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